Aveeno has always held a long fascination for me. It’s like a hit and miss thing. Though I know this brand is good, their products are awesome with other bloggers and is pretty much a masstige brand when you checked their price tag.

But despite the rave, I’ve always passed this brand because it does not have the appeal that gets me want to buy it and not just being content about knowing it. I feel it does not communicate to me the way I want it to be…or perhaps I might not just be their market.

It was only last year that I’ve rebelled and started to drift out of the buying norm. The don’t buy this and that brand because of too much advertising (over exposure), mass appeal with celebrity endorsers and geez! Everybody is using it!

Aveeno Smart Essentials daily moisturizer w/Southernwood extract

So right at S&R-Fort last year, I bought this. They are, by the way, kept inside a locked glass compartment near the cashier which is directly in front of the pizza station. A good thing I kept the box or I wouldn’t show you how it looks in actual!

I love the feel and look of the bottle. It’s definitely feels thick and sturdy that I once dropped this and was happy that pump head was still attached and not forcibly remove by the impact as what had happened to my Olay Total Effects.

Oil-free, hypoallergenic and noncomedogenic w/SPF30.

The box is detailed with vast information about the brand, product and benefits. Easy to read and understand with a clear print of the expiration date so you know what you’re buying.  You don’t need to be like Inspector Gadget to look for it unlike other brands.

Smart Essentials for the stressed and busy lifestyle.

Accdg to my research on the net, Southernwood extract soothes dry and irritated skin cause by fatigue, stress and environmental factors such as the Sun.

Being related to wormwood (Artemisia absinthium), this key ingredient combined with rich antioxidant ingredients stimulates the blood and moisture supply in skin giving you a soft and smooth hydrating glow after.

Other ingredients are pictured below:

Active ingredients

Inactive ingredients.

Who doesn’t know J&J?

I always love products that are made in the Japan, USA and Canada. To me they represent: quality and prestige. Quality in terms of quantity & quality of the ingredients used and Prestige knowing it came from a reliable place that places high standard in manufacturing.

Pump type dispenser

Pump is designed with a small hole. This ensures that you only need to use a small amount for the face and neck. No wastage for the consumer’s part in terms of usage.

Expiration date printed on bottle’s end

In case you lost the box, the expiration date is printed on the bottle’s end and does not fade over time like others.

The moisturizer smells like a light “powdery” sweet scent of a flower but not the overdose sticky sweet smell you get from perfumes and it fades away once applied. I cannot identify the scent but I do like it.

This brand certainly does lived up to its claim of hydrating and lightweight. It’s definitely not sticky and touching my face after application, I can feel a light smooth coating of emollient on my face about a second or so that sinks in my skin later on.

Also, my skin does look fresh and hydrated everyday morning and does look quite younger and softer to touch because of the Vitamin A, C & E included but in terms of performance, I prefer my Clinique Superdefense SPF 25 Defense Moisturizer but of course this is tad expensive.

However, if you are using Olay Total Effects and you are willing to pay more I suggest you should try this.

Is it worth it?
Depends. Given my age, I want a better performance moisturizer. This is perfect though for young adults to early twenties. However, given that you cannot use one specific moisturizer throughout the year, this is a great alternative switch before going back to your regular anti-ageing moisturizer.

Will I buy again?
I might try their POSITIVELY AGELESS moisturizer line next time if it’s available at S&R.

Product Details:
Brand: Aveeno
Product: Smart Essential Daily Nourishing Moisturizer
Price: Php 800-900+ (sorry, I lost the receipt but I know it’s around that price)
Where: S&R Fort Bonifacio (in front of St. Luke’s Medical)